Pantone Color of the Year

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PANTONE 15-0343


CARLSTADT, N.J., December 8, 2016 – Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries,  announced PANTONE 15-0343 Greenery as the PANTONE® Color of the Year selection for 2017; A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality. PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Meet PANTONE Color of the Year, Greenery.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Don’t think this news affects you, then think again. You will have customers who will want to try the new colors. Especially in the Spirit market or fashion forward segment. Look around you this color has already invaded fashion, home decor, packaging, logo designs and other artful outlets.

Greenery for Fashion:

Greenery is nature’s neutral. A great harmonizer merging undertones of cool blues with vibrant yellows, the hue is a natural complement to a wide range of palettes. Like the spectrum of possibilities in colorful petals and blooms paired with lush green leaves, plants and trees, Greenery provides a pop of color in accessories and footwear, or as acts as a bold accent in a pattern. Prominent in fashion for men and women, as seen in the recent collections of Kenzo, Michael Kors, Zac Posen, and Cynthia Rowley, Greenery has also been shown in a variety of solids and prints in children’s wear. Greenery blends fashion and tech as well, as a prominent color for wearables and activewear.

Greenery for Graphic Design:

Because of green’s prevalence in nature, it maintains a perception of being inherently good for you and organic. People respond on a visceral level to the hue, making the eye-catching Greenery an ideal shade for many applications of graphic design. This is especially true for packaging, logo designing and organic marketing where the sight of Greenery provides an instant message of freshness.

I think all of us would like to make more green.

Happy Holidays and Peace on Earth.

Until next month.

Cora Kromer
cora@qdigitizing.com